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Brochure pressure advertisement


2011-01-10
 
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Hello!
It would be possible that someone from you can help me
I write simply times, for which it goes:
Together with a friend have I a Handyladen. Unfortunately the customers something are missing for the moment In order new get, we must therefore somewhat to be broken in be able.
An idea, which came yesterday us, has to do with brochure pressure. More exactly said with the fact that we consider, whether we by small Heftchen, which we distribute into the mail boxes in our environment and in which we special offers anpreisen, successfully on customer catch go could.
But before we on the brochure pressure spend the money, would interest us, as the people would react to it.
You, you present such a booklet in your mail box would find. Would become you clean-look there? Or it rather including all the other advertisement equal into the blue ton dispose?

It would be beautifully, if you express your opinion completely honestly, it may be calmly also negative. Better, we know that, before we used the brochure pressure, because then could we possibly the money save.

For your answers I thank you already!
Many greetings
Value-freely:

With me all throw endings in the ton actually land. Only those, which I did not request.

If I am interested in a topic/a product, I rattle the shops off, through forests the net, look into the newspaper and call my past suppliers on for offer generation.

To me adhoc also nothing would break in, what would prevent me from the throw into the ton.
I would regard but on the fact would not count so a folder, that I find something interesting. Finally I selected mine current portable radio tariff according to my personal need and after detailed search and consideration of all pro and cons, became it me astonishment, if I had ignored thereby a better alternative.

And in such a way all portable radio folders, which I received in the last years, landed nevertheless then in the waste paper, without I would have ordered somewhat from it.

Folders of offerers and products, with whom I had already times annoyance, move however unread into the garbage pail. In addition z belong. B. Folders of Mobilcom, Debitel and talc LINE and, after that is now everything a sauce, also freenet.

Grssle

The micro giant
Hallchen,

goes to me exactly the same as fire Fritz. If I am honest, I find it unfortunate around the waste of energy, which is applied for paper jetty advertisement. If something is looked for, we search directly in the shop or in the net.
That follow I: that is a case for the flat garbage can (is here by the way green). Practical way stands with me equal on the way from the mail box to the house

If you have a Handyladen, then you should consider rather times, what differentiates you from the other five Zillionen Handylden. Cheaper offers probably hardly, because those will usually find by Internet and to be booked will have. From my view thus only a more meaningful customer connection can be by better service and/or. an achievement, which one does not get elsewhere, e.g. not only mobile phones, but also Internet/Festnetz/Tk Anlagen/VoIP,… Topics, which are to be connected convincingly with the portable radio.

From my view you have two options:
- Hit and run business with customers, who probably come only once into your shop and buy something… attract of it however a great many and by volume profit make.
- Customer connection for attitude “more valuable” customers, who can get products, services and consultation with you and on a long-term basis represent thus a stable turnover basis.

The broad brochure action aims at the first option - which also the competitors discovered - and which lands to a large extent due to broad varying in the ton. Additionally to open, also more strongly the margin-poor volume business with irregular customers would address a Callshop.

Considered nevertheless times, what is to be suspended at other comparable shops and it makes better

Perhaps the brochure contains also special information for regular customers and/or. such, with which over longer time conversions were to be made again and again. Thus the edition would be smaller, the costs would be lower and - particularly importantly - the conversion rate for the offers would be higher due to the choice of the target group than during a surface covering brochure distribution.

--gandalf.
Hmm… as well which I do not have problems with advertisement…

“Request no advertisement and free newspapers”

Quotation:
Quotation of RaiderWu Contribution indicate Together with a friend have I a Handyladen. Unfortunately the customers something are missing for the moment In order new get, we must therefore somewhat to be broken in be able.
See Gandalf. And wenns before well probably went liegts at the economic crisis.
Removal into strongly consultingneedy Millieu consider.

Quotation:
Quotation of RaiderWu Contribution indicate we consider whether we by small Heftchen, which we distribute into the mail boxes in our environment and in which we special offers anpreisen, successfully on customer catch go could.
That makes here none of those and lands with us equal in the “large mail box” directly beside the mail boxes stands.
After I with my dearest one did not draw together may not I unfortunately the mentioned sticker “advertisement” to no more attach however if I then times than first at the mail box am move such post office immediately into the “green mail box” with us am the paper tons also green.

Sorry however you wanted an honest answer.
With me before the mail box “NO ADVERTISEMENT stands!!!” in large type characters. Who tries it nevertheless, lands with me in the waste paper ton blue standing directly beside the mail box.

If I look for a product whether, I make Gartensthle or technique range me in the Internet (also this forum) or with local resident offerers smartly.

Straight within the range technology is nevertheless the trade profit margin quite ausgelutscht.
Greet you!

Thus the more favorable advertising variant instead of expensive brochure pressure would be nevertheless printing nem Flyer - or not?
Brochure pressure I place myself so complex to pre with clammy ones and the exteriors with firmer paper. Flyer consist simply of a folded sheet, there can it just as your offers anpreisen more frequently times!

Advertising-effectively a brochure pressure but something is not unique which you at the people in memory holds - thus rather more frequently times a tidy Flyer - possibly. with an integrated coupon or like - or evenly regular actually enticing special offers!

I schmeisse things in the brochure pressure not away (first times) - those land with me usually as light reading on the toilet - grins… but I believe bought I so far only over Flyerwerbung and evenly by coupons/special offers and so on…

Schmeisst no money raus that it do not have! - it goes probably also differently!

Artilac
Quotation:
Quotation of Artilac ... a tidy Flyer…
Sowas becomes fair with me immediately its name - flies from now on same to the green ton.

G., - #####o:
If one does not realize oneself, which one wants to reach and can, each cent is wasted on a means of publicity, because a success would be then coincidence.

--gandalf.
Better one could not have said that here than conclusion.
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